Drooms is a provider of a secure cloud solution, supporting confidential business processes such as real estate transactions, mergers and acquisitions, and board communications. 

As a stable middle-sized company who's also a big player in a niche transaction market in DACH area, Drooms is yet still aiming to build a stronger brand presence in Europe and USA. With all the technological disruptions happening in the real estate and digital markets, Drooms also has to compete with smaller, yet fast-growing start-ups in the PropTech scenes. 

To tackle these challenges, Drooms started two major redesign projects since the beginning of 2017.

Project 1:
A full upgrade on design and customer experience for Drooms online shop

Project 2:
An overall rebranding of their corporate identity

Designing an experience upgrade of Drooms online shop

Drooms' customers range from real estate transactions to M&A professionals to lawyers who specialize in analyzing risks and opportunities in corporate transactions. These are groups of users who are busy, always on the move, value speed and simplicity, and couldn't be bothered to spend extra time to navigate through complex new software or websites. How could we turn a complex B2B software online shop to a simple and straightforward journey for these customers?

My role in this project:

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