Shifting from cure to care with a prevention-focused mental well-being app

Over the past decade and especially in the post Covid-19 world, healthcare has seen a paradigm shift with the rapid rise of the digital health solutions. This shift created the possibility of building innovative care models for insurance services to respond to the new and demanding needs of consumers, patients, and physicians.

Together with a multinational insurance enterprise, we built a digital wellbeing innovation concept based on the paradigm shift from medical treatment onto a more wellness oriented approach.

Our work also covered Business Design to ensure an effective, efficient and cost-conscious preventive solution in the digital health industry.

Work process & my roles


Business-Partners Interviews

We interviewed 8 decision makers from insurance brokerage and payment solutions to understand their preferences in adopting digital healthcare solutions. These helped us see potential partners’ appetite in adopting a mental wellbeing app, as well as their expectations on features, pricing models or plan to scale.

Each interview was 90-minutes long, and I was responsible in preparing the script and questions, low-fidelity prototype as interview stimulus, and running the interviews.


Competitor and Market Analysis

We looked ahead towards a longer-term strategy for the digital solution and conducted further analysis (opportunity sizing, tech integration partnerships and user categorisations) to create a vision beyond MVP.

Feature Prioritisation based on partner interviews

Partnership-based business modelling

Value propositioning and pricing

Final Concepts


Features prioritisation and roadmapping

We prioritised the most important concept ideas and finalised a high-fidelity prototype to fit end-customers' and business partners' interest and ease-of use in using the platform. 

We prepared an MVP and Full Roadmap that would be flexible and scalable and that would meet our client’s B2B2C business demands and value proposition. 

Using Format